Top 5 Business Strategies for a Successful Model

While it looks easy to be a working model, the modeling field is very competitive and requires much hard work. A model must be multi-dimensional. He or she prepares for each booking or job by spending hours on grooming, wardrobe, traveling and more. Michelle Owens, stylist and owner of Wicked Threads said, “First impressions are so important. If you have a great outfit that looks professional and makes you feel confident, wear it! You want that confidence to shine through in any interview.”


  1. Appearance
  2. Punctuality
  3. Research
  4. Honesty
  5. Professionalism


Natural beauty is a small part of one’s appearance; a model must also rely on current and stylish clothing. A good sense of style depends less on how much you spend and more on proper fit and how you coordinate and accessorize. Grooming is important because clients are unwilling to do business with someone who is unkempt. Simplifying your grooming routine will help you get out the door looking your best.

Crystal Lockinour, hair and makeup artist said; “With advanced products and tools, creating a beautiful look is easier than ever.”

Being late to an audition can cost the model the booking. An industry slogan– If you’re on time you’re late. Models are expected to arrive 15 minutes early to allow for signing in. Punctuality is essential and displays your reliability.

Having more knowledge means having an advantage. Research before an audition will help a model know the targeted audience, how to select the proper wardrobe, how to pronounce the name of the prospective client and how much energy is expected.

There are models that lie about their measurements (reducing them) and their height (adding inches) to impress an agent or a client. Once your credibility is questioned, regaining trust is very difficult. Honesty is always the best policy.

A true professional has the proper tools and demonstrates the above attributes. Models must have the right photos, training and a good talent agent. They utilize tools that also apply to many other industries: makeup, cell phone, computer, printer, luggage, proper clothing and reliable transportation.

Focusing on all of the fine details can seem overwhelming, but attention to these details aid in making that positive first impression, thus bringing in more business. A good reputation is worth its weight in gold. Other important business strategies are mentoring, organizational skills, communication, networking and having a good business plan.

Photo by

Model Morgan

Hair and Makeup by

Wardrobe and accessories by Megan Simons of

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